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TikTok advertising formats
for Switzerland

TopView Lite

(Brand takeover)

over 1 million guaranteed Swiss impressions

Shown in full screen mode when users open TikTok. Perfect for increasing brand awareness and maximizing the impact of your ad.

Features

  • Shown in full screen mode when users open the TikTok app
    -100% share of voice
  • 3-5 seconds video or GIF without sound
  • Automatic playback and frequency capping possible
  • The placement is exclusive for 24 hours – no other advertiser will have this advertising space
  • Link to external and internal landing page
  • Average CTR 16% (experience value DE)

TopView

over 1 million guaranteed Swiss impressions

Same effect as TopView Lite with the difference that longer videos can be used with sound. Initial global tests showed a significant increase in calls and engagement.

Features

  • Shown in full screen mode when users open the TikTok app
    -100% share of voice
  • 5-60 seconds video with sound (optimized for 15 seconds)
  • Automatic playback and frequency capping possible
  • The placement is exclusive for 24 hours – no other advertiser will have this advertising space
  • Link to external and internal landing page
  • Average CTR 18% (experience value DE)

In-Feed video ad

over 500k guaranteed Swiss impressions

This is a storytelling video with sound, which appears between user generated content in the “For You” feed. Tell your brand story like a TikTok Creator.

Features

  • Is the first in-feed ad and appears in 4th position in the “For You” feed (One Day Max)
  • Up to 60 seconds with sound, automatic playback
  • Fullscreen video incl. CTA-button
  • Link to external and internal landing page, as well as App Downloads
  • Purchase on TKP base supported

Highly engaged, passionate users

1.3m
Monthly active users

63 min
Daily time spent

6.3m
Monthly video creations

Tell your brand story in a uniquely TikTok way

Attention

Over the last months the user number of TikTok doubled itself, the age of the TikTok user expanded from the completely young (GenZ/32%) on also somewhat older (18-24 year old/38%) up to the still older (25-34 year old/19%) user. So the potential is huge, the opportunity for companies and brands enormous.

Communication at eye level

Reach Gen Z at eye level. With TikTok, you can reach the younger generation right where Facebook and Instagram no longer reach.

User generated content

15 seconds of video, live video, reactions, trendy music and never before seen AR effects – that is the fascination of TikTok. The TikTok algorithm adapts content to what you like. In this way, the users decide what becomes relevant. TikTok lives from the participation of the users.

Go viral

TikTok has an increased viral potential due to the algorithm and the user generated content. The viral effect can be additionally supported by advertising formats that TikTok offers.

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