Industry Trends in September

What’s happening in the world of social media in September 2021? We’ll keep you up to date with the latest trends and summarize the industry trends from the upcoming month in this post.

1. 100 Million Fund for Youtube Shorts Creators goes Live

YouTube will pay creators up to $10,000 per month to create videos for TikTok competitor YouTube Shorts. The company plans to pay $100 million over the next year, with the first payments reportedly made in August.

YouTube requires that the videos are original. Reuploads and videos watermarked from other platforms (TikTok, Snapchat, or Reels) disqualify a channel for payments. The discovery is only available in 10 regions for now, including the U.S., U.K., India and Brazil, and YouTube says it plans to expand that list in the future.

2. Linkedin acquires video tutorial app Jumprope

Linkedin has acquired how-to video app Jumprope as part of its expanded video focus. Jumprope, titles itself as “the best place where anyone can create a tutorial and export it to any social platform.” The platform allows users to create step-by-step tutorials with video and images, with preset formats and overlays to help convey each element.

On LinkedIn, Jumprope CEO Jake Poses announced that the Jumprope team will now work exclusively on LinkedIn tools to develop its own products.

3. Instagram introduces new measures against abuse

The new measures include:

  • The ability to limit comments and direct message requests during heightened tension. This is a feature that automatically hides comments and direct message requests from people who do not follow you or who have recently followed you.
  • Stronger warnings when people try to post potentially offensive comments. Previously, there was a two-step warning process when someone tried to post a potentially offensive comment. Now, the second, stronger warning is displayed directly.
  • The global launch of the Hidden Words feature, which allows you to filter abusive DM requests. The feature allows offensive words, phrases and emojis to be automatically filtered into a hidden folder that you never have to open if you don’t want to. It also filters direct message requests that are likely to be spam or low-quality.

4. Instagram collabs for more transparency

Collaborations can become more transparent on Instagram and other social networks. The new Instagram feature Instagram Collabs is now being tested as a way to improve this.

Instead of the partner account “only” being marked for an advertising collaboration, the second account for the advertising post is displayed as the CO author of the post. To do this, a request must be sent, as with the Branded Content Ads tool. If this request is accepted, the post appears in the partner’s profile like a regular feed post. Until now, the post was only listed under the markers at the partner. The comments are also visible on both profiles.

5. Polywork as a new LinkedIn competitor

Peter Johnston, the founder of the professional social network Polywork, has created a new platform. With it, he wants to create the possibility to represent one’s own personality, interests and abilities. He thinks that there is a need to show much more than just what is done during regular working hours. At the moment, you can only register on the platform with an invitation, similar to the Clubhouse beginnings.

“As Polywork continues to grow, we hope to be able to empower people to express what’s important to them, and enable them to take professional paths more colorful, unique and different than they once thought possible. Because when people use their agency to make the life for themselves that they want — without feeling suppressed, embarrassed or intimidated — only good can come of it.” Peter Johnston Industry Trends in September

Industry Trends in Spetember

Cover Credits: Molly Mears & Lilian Dibbern