The entire advertising market, along with most other industries, has greatly suffered from Covid-19. At the same time, however, media usage has moved even more strongly towards the Internet and digital media.
During summer we were able to implement an Influencer campaign for Lausanne Tourism. The goal was to convince as many German-speaking Swiss people as possible to visit the “most beautiful small town in Switzerland”.
The influencers spent several days visiting Lausannes most beautiful side. Amazing content was created for the media. We deliberately call this media. Because not only Instagram posts were published. The Influencers have published platform-specific posts, videos and stories via Instagram, Facebook and LinkedIn.
Even on TikTok, content from the Influencers was used for a TopView Ad, with about 1.4mio impressions and 271k clicks on the landing page of Lausanne Tourism.
Since Influencer Content is very professional today, it’s only natural that this exciting and creative content will be used by other media as well. Working with 20Minuten and 24heure has shown this wonderfully through their channels.