Privacy Policy

Welcome, and thank you for your interest in Picstars Ltd, Zurich, Switzerland (“Picstars”) and the Picstars Services, as described in the Picstars Terms of Use.

This Privacy Policy describes what information we gather from you, how we use and disclose that information, and what we do to protect it. By using the Picstars Services, you expressly consent to the information handling practices described in this policy.
This Privacy Policy is incorporated into and is subject to the Picstars Terms of Use.

What information do we collect?

We collect information in a few different ways:

1. When you give it to us or give us permission to obtain it

When you sign up for or use our products, you voluntarily give us certain information. This can include your name, profile photo, comments, likes, email address you used to sign up, and any other information you provide us. If you’re using Picstars Services on your mobile device with the Picstars App, you provide us with information such as location data, address books and the pictures stored on your device and information you enter in the Picstars App.

You also may give us permission to access your information in other services. For example, you may link your Facebook, Twitter and other social media accounts to, which allows us to obtain information from those accounts (like your friends, contacts, pictures, comments, shares, etc.). The information we get from those services often depends on your settings or their privacy policies, so be sure to check what those are. Please note however, that depending on how you configure your settings, the Picstars Services may be limited and may not be provided at all.

2. We also get technical information when you use our products

These days, whenever you use a website, mobile application, or other internet service, there’s certain information that almost always gets created and recorded automatically. The same is true when you use our products. Here are some of the types of information we collect:

Log data. When you use Picstars Services, our servers automatically record information (“log data”), including information that your browser sends whenever you visit a website or your mobile app sends when you’re using it. This log data may include your Internet Protocol address, the address of the web pages you visited that had Picstars features, browser type and settings, the date and time of your request, how you used Picstars, and cookie data.

Cookie data. Depending on how you’re accessing our products, we may use “cookies” (a small text file sent by your computer each time you visit our website, unique to your Picstars account or your browser) or similar technologies to record log data. When we use cookies, we may use “session” cookies (that last until you close your browser) or “persistent” cookies (that last until you or your browser delete them). For example, we may use cookies to store your language preferences or other settings. Some of the cookies we use are associated with your Picstars account (including personal information about you, such as the email address you gave us), and other cookies are not.

Device information. In addition to log data, we may also collect information about the device you’re using the Picstars Services on, including what type of device it is, what operating system you’re using, device settings, unique device identifiers, and crash data. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iPhone or an Android phone. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.

3. Information from your social media channels

We collect information from your connected accounts (your social media accounts), especially regarding the Ambassador Content that you post through the Picstars App, such as the number of views, the comments, the shares, the likes, the tweets, the re-tweets, etc. But we may also collect information on content that was not posted through the Picstars App.

4. Information from a third party app

When you use our platform through a third party app that uses Picstars Services, we collect information the same way as mentioned above in section 1.

How do we use the information we collect?

We use the information we collect to provide the Picstars Services, make them better, develop new products, and protect Picstars, the Picstars and the Brands.

What services do we use?

The website and platform use functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States.

The website and platform uses so-called Google Web Fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google’s servers. This enables Google to know that your IP address has been used to access our website. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.
If your browser does not support web fonts, a standard font will be used by your computer.
Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.

To enable a quick search for ambassadors, our platform uses the service of Algolia (algolia.com).
The operating company of Algolia is Algolia Inc, 301 Howard St, 3rd floor, San Francisco, CA 94105 (USA).
This is a real-time search service, which gives the user direct feedback on his input. Algolia is committed to being GDPR compliant.
Algolia’s current Privacy Policy can be found at https://www.algolia.com/policies/privacy.
For surveys, our platform uses the online survey tool Surveyhero (surveyhero.com).
SurveyHero is operated by enuvo GmbH, Seefeldstrasse 25, 8008 Zurich (Switzerland).
SurveyHero’s current data protection regulations can be found at https://www.surveyhero.com/privacy.

Our platform PostMark (postmark.com) is used to send messages. The operating company of PostMark is Wildbit LLC, 225 Chestnut St., Philadelphia, PA, 19106 (USA).
Postmark is a service for sending messages. The mails sent via Postmark usually contain the data collected in the form. In order to be able to send the message, the e-mail address is passed on to Postmark. The processing takes place on servers in the USA. Wildbit LLC is certified according to the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/participant?id=a2zt00000004EKYAA2&status=Active).
Wildbit LLC’s current Privacy Policy can be found at https://postmarkapp.com/eu-privacy and https://wildbit.com/privacy-policy respectively.

The website and platform uses the service Sentry (sentry.io) to improve the technical stability of our service by monitoring system stability and detecting code errors.
Sentry’s operating company is Sentry, 132 Hawthorne Street, San Francisco, CA 94107, (USA).
Sentry does not evaluate data for advertising purposes. User data, such as information about the device or time of error, is collected anonymously and is not used for personal purposes and then deleted.
Sentry’s current privacy policy can be found at https://sentry.io/privacy/.

The website and platform uses the service Hotjar (hotjar.com) to better understand the needs of users and to continuously optimize the product and service.
Hotjar is operated by Hotjar Ltd, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.
Hotjar’s current privacy policy can be found at https://www.hotjar.com/legal/policies/privacy.

We use the Insightly service (insightly.com) as a CRM system to maintain customer relationships.
The operating company of Insightly is Insightly Inc., 680 Folsom, Ste. #550, San Francisco, CA 94107, (USA).
Insightly’s applicable privacy policy can be found at https://www.insightly.com/privacy-policy/

We host our systems at Amazon Web Services (aws.amazon.com). Amazon Web Services is operated by Amazon Web Services, Inc. 410 Terry Avenue North, Seattle WA 98109, USA.
For technical reasons, the infrastructure may be maintained from the USA. AWS has submitted to the EU-US Privacy Shield.
Amazon’s current privacy policy can be found at https://aws.amazon.com/de/privacy.

We also use the information

to publish and share your Ambassador Content along with the Brand Material on your social media channels; we do only add Brand Material to your Ambassador Content, that you have specifically selected;

to make assumptions on the success of potential campaigns for Brands, so that we can optimize the potential of Picstars as Brand ambassadors

to suggest Brands to you based on your interests, audience and reach

to provide information to the Brands so that they can assess the success of campaigns

Respond to your questions or comments.

The information we collect may be “personally identifiable” (meaning it can be used to specifically identify you as a unique person) or “non-personally identifiable” (meaning it can’t be used to specifically identify you). We use both types of information, and combinations of both types, as described above.

What choices do you have about your information?

Our goal is to give you simple and meaningful choices over your information. If you have a Picstars account, many of the choices you have on Picstars are built directly into the product or your account settings. For example, you can:

Access and change information in your profile page

Change privacy settings

Link or unlink your Picstars account from a connected account

Close your account at any time. When you close your account, we’ll deactivate it and remove your information from Picstars. We may retain archived copies of your information as required by law or for legitimate business purposes (including to help address fraud and spam), as well as anonymised data. We also may retain copies of your information in case that a Brand has retained such right from you and instructs us to retain such information on his behalf.

How and when do we share information?

If you access the Picstars Services with a third party app, we may transfer your data to such third party app provider.

We may also employ third party companies or individuals to process personal information on our behalf based on our instructions and in compliance with this Privacy Policy. For example, we may share data with a security consultant to help us get better at identifying spam or with our accountants to make sure we’re keeping the books right. In addition, some of the information we request may be collected by third party providers on our behalf.

The Picstars Services may contain links to websites, embedded content from websites and services provided by third parties. Any personally identifiable information you provide on third party sites or services is provided directly to that third party and is subject to that third party’s policies, if any, governing privacy and security. We are not responsible for the content or privacy and security practices and policies of third party sites or services to which links are displayed on the Service. We encourage you to learn about third parties’ privacy and security policies before providing them with personally identifiable information.

Online advertisers typically use third party companies to audit the delivery and performance of their ads on websites and apps. We also allow these companies to collect this information on Picstars.

If we believe that disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights, or property of the public, any person, or Picstars; or to detect, prevent, or otherwise address fraud, security or technical issues.

We may engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Policy.

We may also share aggregated or non-personally identifiable information with our partners, advertisers, or others. For example, we may tell a Brand how many people shared something they shared, or the percentage of people who like a post after viewing it.

How do we make changes to this policy?

We may change this policy from time to time, and if we do we’ll post any changes on this page. If you continue to use Picstars Services after those changes are in effect, you agree to the revised policy. If the changes are significant, we may provide more prominent notice or get your consent as required by law.

Our Commitment to Data Security

Picstars uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personally identifiable information. We cannot, however, ensure or warrant the security of any information you transmit to Picstars, and you do so at your own risk. Once we receive your transmission of information, Picstars makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

If Picstars learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. Picstars may post a notice through the Service if a security breach occurs.

In principle, the data is stored in Switzerland. However, Picstars works or may work with various cloud providers, and it cannot be excluded that data is stored in the USA, being said that Picstars only uses providers that are participants in the Safe Harbor program developed by the U.S. Department of Commerce and (1) the European Union and (2) Switzerland, respectively.

You acknowledge and agree that Picstars may at any time change the location of the data, provided such data is hosted in Europe, in Switzerland or with a provider that is participating in the Safe Harbor program developed by the U.S. Department of Commerce and (1) the European Union and (2) Switzerland, respectively.

Picstars Contact Information

Please contact Picstars with any questions or comments about this Privacy Policy, your personally identifiable information, our use and disclosure practices, or your consent choices by email: privacy@picstars.com.