The Swiss Brand Congress took place on 26 October 2020 at the Dolder Grand Hotel in Zurich. As a partner Picstars was able to lead one of the panels. Ralf Osteroth, CEO Germany and Luca Graf, Head of Sales, gave a presentation on the topic “Perfect Match meets Creative Storytelling” and explained questions about influencers, influencer marketing during Corona, Picstars as a company and the cooperation with the Goldbach Group for the Feldschlösschen Case. A guest speaker was also invited to contribute to the panel. Sven Ruoss, CPO of 20 Minuten, spoke on his part about the online presence of 20 Minuten and the use of the in-house Influencer.
Influencer marketing is the next step to be taken in Switzerland. Germany can be taken as a model and thus provide a glimpse into the future. Influencers create a high level of credibility in the target group. The target group is made up of age groups between 13 and 40. The more authentic the content is, the more valuable it is for the target group and the better it is received. When all the components are right, the word of mouth starts: viewers spread the content further, which can even multiply the reach. You can listen to a more detailed description of this very topic in the following video.
The following video shows the recording of the live performance of Ralf Osteroth, Luca Graf and Sven Ruoss.