Picstars goes journalism. We have teamed up with 20 Minuten and from now on we will publish news from the influencer world on the new influencer channel several times a week. The channel is called Influencer Radar and will appear once every Thursday in the print edition. We shared an article about the shopping madness on TikTok, already talked about the Norwegian law for more authenticity on social media, went into the sudden Tourettes syndrom of Dillan White and about the emerging fitness apps of fitfluencerns.
“We are very excited about the cooperation with 20 Minuten and are convinced that our curated content can transfer the enthusiasm for the world of influencers to the audience.” Antonia Stickdorn, Head of Marketing Picstars
“The parallel worlds on Instagram, TikTok, Twitch and the like are getting bigger and faster. Because it is difficult and above all time-consuming to keep track of all the challenges, chasing trends and ever new business models, I am particularly pleased to have Picstars as a partner in house, who professionally monitors all the important news from this area and shares his knowledge with our users with immediate effect” Gaudenz Looser, Editor-in-Chief of 20 Minuten.