The days can seem grey and monotonous in difficult circumstances like a pandemic. Inspired by the vibrant colors, fascinating art and culture of Mexico City, 18 Creators have brought color back to life with the new OPI Summer Collection!
Mexico City is considered one of the liveliest and most colorful cities in the world. The diversity of this mega-metropolis serves as the basis for the current OPI spring/summer collection. The refreshing color palette reflects the dynamic art and fashion scene as well as the jet-set flair of Mexico City’s unusual restaurants and award-winning cuisine.
OPI’nfluencers presented their favorite colors from the OPI – Mexico City collection and introduced their female followers to the creative and inspiring world of OPI. The images, which conveyed the Mexico City feeling and inspired the community in terms of color and style, were in keeping with the spirit of “feel the #swissmexness!
“Colour Splash – you have to take the paint brush into your own hand to bring a little color into your grey everyday life or onto your fingernails. The bright colors of OPI’s Mexico City Collection make my heart beat faster. I ALWAYS wear paint on my fingernails and have already tried almost the entire OPI collection,” writes Minea Jud in her colorful article.
In complementary stories, the colors of OPI were brought to life. Here, OPI’fluencer used OPI’s unique filter option with sunglasses in the different nail polish colors to present all 12 vibrant colors from the Mexico City collection to match the painted nails. With the question – “What color do you see the world in today?” the community was encouraged to do the same. Meava Buono and Andrea Antenore could not decide on one color and painted a rainbow on their fingernails according to the motto “let’s make our world colorful again!
Through creative and inspiring content, the Creators were able to successfully draw attention to the new collection and with the DIY raffle set as a gift to a follower, offer an additional little joy for everyday life.