In this interview, our Senior Product Manager Robin introduces us to the in-house product team and gives us a little introduction to Picstars’ proprietary technology that even rookies can understand.
Robin Christopher Heering, 28, Senior Product Manager bei PICSTARS
Robin was born in Stuttgart, grew up in Geneva and has now lived on three continents. After his last stop in London, he has now moved to Zurich and lives there with his wife and a son. In this interview, our Senior Product Manager Robin introduces us to the in-house product team and gives us a little introduction to Picstars’ proprietary technology that even rookies can understand.
Robin has a broad background in technology, business and entertainment. He started as a film composer at the age of 17 and later graduated from Tilburg University with a Bachelor of Science in International Business Administration. In Prague, Robin co-founded a Digital Development Agency, later a Digital Academy and completed a Master of Arts in Music Business Managment in London. He has always been involved in digital marketing and tech and since moving to Zurich has been a key member of the Picstars Family.
What exactly can Picstars’ proprietary technology do? In this interview, our Senior Product Manager Robin introduces us to the in-house product team and gives us a little introduction to Picstars’ proprietary technology that even rookies can understand.
“Picstars has a primary focus on digitizing key phases of influencer marketing, with the goal of building an efficient, scalable, and cost-saving process. The first key phase includes identifying the perfect influencers for the campaign – the first core element for a successful influencer campaign. This is followed by legal and compliance processes, which are also digitized. Later in the overall process, the focus is on content approval and creator task management. The campaign managers check the content proposed by the creators and verify that it is published on time and in the right scope. The influencers receive their payouts and finally the final monitoring and the creation of analyses and reports follow. All of these parts of the overall process are digitized using our technology. Through the Brand Cockpit, the monitoring, analysis and reporting functions are now also accessible externally for our customers.
At the beginning of December, a migration to a new and more powerful version of the “state of the art” Picstars technology took place. With this new system, the possibilities are endless and we look forward to implementing a variety of new and innovative ideas over the next year.”
What are your responsibilities at Picstars and how is your team made up?
“My responsibilities at Picstars are very multi-faceted, which is why I love my job so much. As Senior Product Manager, I am responsible for the product, Picstars Technology. This includes activities such as customer surveys, strategic planning (such as efficient resource allocation), optimization and tracking. For me, it is essential to be able to put myself in the shoes of the various stakeholders in order to address all concerns. This includes campaign managers, sales managers, creators and brands. In order to guarantee a positive user experience for all parties involved, I conduct ongoing discussions and am always looking for new approaches to optimization. While internally I am always up to date with technology and all stakeholders, I also keep an eye on the current market situation, looking for new opportunities. My knowledge of the behavior of the markets is essential for my work and therefore serves me very well.
I work with a small but very strong and agile team. This allows us to be particularly responsive. We still maintain a solid product management process, which allows us to keep our code at a high standard and build out our features efficiently. This allows us to analyze and optimize the implementation process, create transparency in communication, and evaluate potential investments in product development.
What are you working on at the moment?
“Currently, we are in the stabilization phase of the development process, finalizing post-migration features and adjustments to those already integrated to prepare for a dynamic and impactful launch in the new year. On a strategic level, we are finalizing our roadmap for the next year, aligning our product strategy with the business strategy.
What are highlights for you since you started working in October?
“Coming from a tech startup and agency background, I love the close-knit community spirit and proactivity in our team. There are many very talented individuals in all departments and in the management.
My product development team is absolutely fantastic. The energy, commitment and high-quality results are a great highlight for all of us. We can also rely on each other in any situation, so everyone can focus on what’s important. We also maintain very open communication and constantly inspire each other to improve our performance and generate the best possible output.
Another personal highlight is monitoring the successful migration of the new technologies. These had been designed and worked on for a year. What made the challenge special was that I mastered it with only 8 weeks of training. In order to make the right decisions and set the right priorities in the process, it was critical that I fully understood the product. I can only thank the entire team at Picstars for their support, guidance and patience throughout this process.”
What can we look forward to in the future?
“The year 2021 looks to be the most exciting year yet for the product development team and Picstars. We want to focus intensively on the Creator Discovery process, optimize our Creator database and offer an enhanced Smart Search Experience. This is aimed at guaranteeing an even more perfect match between brand and influencer. Another focus is the refinement of the entire reporting process, with further integration of branded content ads. “Coming from a tech startup and agency background, I love the close-knit community spirit and proactivity in our team. There are many very talented individuals in all departments and in the management.”
“I look forward to providing more insights into our Picstars world and shedding more light on individual topics in the future.”
Cover Credits: Javier Esteban for Tech Daily