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Industry Trends in May

What’s happening in the world of social media in May 2021? We’ll keep you up to date with the latest trends.

1. instagram introduces new shopping feature for product launches

The new feature allows online shoppers on Instagram to become aware of product drops faster, as the products are found in very limited quantities during this time. (Drops are a new e-commerce trend: boosts buzz around products in the weeks leading up to the official launch).

From now on, the drops will have their own place in the app, where they can be found filtered. To make use of this new feature, companies can use the product launch function on Instagram.


2. Instagram now also provides insights from reels & live posts

For Reels, Creators can now access the following information about their post: total plays, accounts reached, likes, comments, saves, and shares.

For live posts, the following data is now visible: accounts reached, peak concurrent viewers, comments and shares.

These were introduced based on feedback from creators and companies, for whom it is very important to understand how a post has performed and how to improve performance even further.


3. TikTok relies on the innovation of new tool to combat bullying on the platform.

The new feature allows the collective deletion or blocking of multiple comments or accounts, on the Creators’ own shared content. This way, Creators can better protect themselves from bullying and hate comments.

It has also been possible for a short time to filter the comments and only make a selection visible to the public. If a user writes an unfriendly or problematic comment, the app prompts this person to reconsider the comment before sending it.

Users between the ages of 13 and 17 are increasingly protected by additional security measures that are intended to ensure age-appropriate use of TikTok (e.g., restrictions on Duet, Stitch, direct messages, and comments).


4. instagram allows users to hide likes on posts

After an intensive testing phase, Instagram releases the feature that allows users to hide the number of likes on their posts. The goal is to reduce the pressure that the platform maintains and to focus on the posts instead of the likes.


5. WhatsApp updates privacy policy

The primary goal is to broaden the use of data for online shopping on Facebook. To ensure the integrity of all products from Facebook companies and improve ads and the product experience on Facebook.

The new terms and conditions are partly met with displeasure among Whats App users. Messengerpeople.com, however, states: “This exchange of metadata is not new and does not affect users within the EU, as the GDPR (General Data Protection Regulation) applies here on the one hand and the agreement with the EU antitrust authority on the takeover of WhatsApp by Facebook in 2014 prohibits the transfer of data on the other.


Cover photo credits: https://unsplash.com/@benceboros & https://unsplash.com/@laurachouette

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