As an important marketer in the DACH region, Goldbach Group AG already covers large parts of the customer journey through content playout on various media. For an authentic and effective approach to the digitally affine and especially young target group, however, there is hardly any way around influencer marketing today.
Because influencer marketing stands not only for a large reach, but above all for a targeted message thanks to creative content and inspiring storytelling. This authentic communication activates the community and creates trust. The sustainable connection between customer and influencer, based on data analysis, the “perfect match”, gives the campaign the necessary credibility. People who used to ask friends or family for recommendations are now relying more on influencer reviews and recommendations.
Thanks to Goldbach’s exclusive marketing of Picstars throughout Switzerland, influencer marketing is finding its place in the comprehensive marketing mix. After several years of successful collaboration with Goldbach, we are pleased to further deepen this partnership.
More information about the Goldbach and Picstars offer can be found here.