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Content Approval – Quality Assurance in Influencer Marketing

In this interview, our Senior Product Manager Robin introduces us to the in-house product team and gives us a little introduction to Picstars’ proprietary technology that even rookies can understand.

Robin Christopher Heering, 28, Senior Product Manager bei PICSTARS

Robin was born in Stuttgart, grew up in Geneva and has now lived on three continents. After his last stop in London, he has now moved to Zurich and lives there with his wife and a son. In this interview, our Senior Product Manager Robin introduces us to the in-house product team and gives us a little introduction to Picstars’ proprietary technology that even rookies can understand.

Robin has a broad background in technology, business and entertainment. He started as a film composer at the age of 17 and later graduated from Tilburg University with a Bachelor of Science in International Business Administration. In Prague, Robin co-founded a Digital Development Agency, later a Digital Academy and completed a Master of Arts in Music Business Managment in London. He has always been involved in digital marketing and tech and since moving to Zurich has been a key member of the Picstars Family.

What is Content Approval?

In order to check the quality of the content produced and to ensure that no mistakes are made, the content is checked again by our campaign team before publication. It is also very important to us that the client is also satisfied with the creative work of the influencers. Only when all parties are convinced that the content is the best possible implementation, a release is pronounced.

What does the Picstars technology have to do with it?

We have digitized the process between Campaign Management and Creator. You communicate with the admin system via our Creator App. The responsible Campaign Manager opens a new Content Approval Task, which is populated by the Creator with the content, which is then checked by our team. The creator can leave the content piece, the caption and any comments. Feedback from the Campaign Manager is also transmitted via this app. If the creator and campaign manager are both satisfied, the content is presented to the customer and his feedback is incorporated. If the content and the caption are perfect, the task is marked as completed and the influencer can post. The team and the creators are informed about the current status of the task via e-mail and thus always stay up to date.

What does the future hold for the content approval process?

We are exploring how to digitally optimize the feedback loops between client, creator and campaign manager and whether there is room for expansion to improve scalability. We are also in the process of optimizing flexibility for the creator – for example, some prefer to communicate purely via email. In order to best meet the different needs of the parties involved, we are constantly optimizing our product.

Want to read about other key elements of our campaign process, click here for the Perfect Match and here for an intro from our Senior Product Manager Robin.

Coverphoto Credits: Javier Esteban for Tech Daily

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