The focus of the third Merci campaign was once again on the personalised inserts that each creator could create themselves. In beautiful gifting moments, influencers gifted their loved ones with the popular chocolate, and urged their community to do the same.

Content is king! The fact that emotional moments can be gripping is reflected, among other things, in the engagement rate, as well as in the link clicks of the stories: an incredible 805x were clicked on the Merci link – to the personalised inserts.

8 Content Creators
4 % Engagement Rate
133K Impressions