As part of Weight Watchers’ rebranding to WW, select influencers have been drawing attention to the change. Through a month-long #diarychallenge, they recorded their successes with the new meinWW+ program in their Story Highlights and presented the benefits and opportunities of the program to their community several times a month.
By holding a raffle right at the beginning of the month with the meinWW+ program, Creators got to give away a 6-month program to someone in their community. This allowed them to work together towards a goal and created a dynamic and collaborative pursuit of a healthy lifestyle. Exactly the outcome we envisioned at the beginning of the campaign with the client.