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CASE STUDY

Winter time is cinnamon time! #letscinnamon

Well-known Swiss Foodies show their current cinnamon creations to their community. The campaign aims to sensitize the back-community to the McCormick product.

The delicious recipes are documented in detail with step-by-step instructions and decorated with insider tips. There is hardly anything left to do but bake everything. This is best done with McCormick cinnamon!

The Creators take their followers with them when they go shopping and spread the feeling of pre-Christmas spirit with their storytelling. In your mind you are already sitting in front of the fireplace, cuddled up in a blanket, with an oven-fresh cinnamon snail in your hand!

The Instagram campaign shines, in addition to its wide reach, with high-quality content in the form of feed posts and stories.

Translated with www.DeepL.com/Translator (free version)

13

Content Creators

424k

Impressions

395.5k

Reach

Channels

Example stories from the McCormick campaign

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