#veganuary with Vivera
What a tasty start to 2021! Over 500,000 people and more than 150 companies took part in the annual Veganuary Challenge. Vivera also joined this movement and launched the #Veganuary campaign together with Picstars and 9 creators, consisting of a mix of micro, macro and a top content creators.
The aim was to generate attention for the new Vivera products and traffic on their website and the Instagram channel. The most loved product of the community was the “vegan sticks fish style”, which arises a nostalgic throwback to the childhood.
19 content pieces convinced with high-quality and varied content and achieved a reach of 309,800 views and numerous product-related comments.