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CASE STUDY

Valaisanne #breweryvisit

Valaisanne’s #breweryvisit campaign was divided into two phases. In the first phase, the influencers were given the unique opportunity to take part in a tour of Brasserie Valaisanne. The creators then shared their impressions of the tour with their followers and were allowed to raffle off a “Weekend VALAISANNE” on top. The winner was also allowed to discover the Valaisanne universe on his or her own. At the end of the tour, the Creators were able to taste the then new Limited Edition of Valaisanne, the Grape Ale Hybrid, which was the focus of the second phase of the campaign.

Through both phases, the brand awareness could be increased on the one hand and the new Limited Edition of Valaisanne could be presented on the other hand.

4.6M

Impressions

60k

Reach

10.5%

Active Engagement Rate

Channels

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