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CASE STUDY

Swisscom #readytogether

On May 27, 2021, Swisscom launched its “Together for the Climate” campaign and kicked off the Swiss Climate Challenge with Climate Day. With the app of the same name, Swisscom has set itself the goal of collecting 100,000 Green Points. All Swiss citizens have until June 30, 2021 to collect points by minimizing their CO2 emissions.

Numerous influencers inspired their communities with unusual ideas on the subject of mobility and thus successfully drew attention to the app. The set goal was even exceeded and Swisscom kept its promise to invest the equivalent value of the points in the amount of CHF 100,000 in climate protection projects that are active in Oberallmig and the Congo.

The highlight of the campaign was the panel on Climate Day, in which the Swiss rapper Stress took part and called for the start of the Challenge.

8.57M

Impressions

3.58M

Reach

3.97%

Engagement rate

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