Once again, creators from German- and French-speaking part of Switzerland had the opportunity to say “merci” to their loved ones. Through unique content, six creators drew attention to merci’s personalizable chocolate and surprised and gifted their loved ones in a wide variety of ways while adhering to the existing Corona measures.
For the second time in a row, Merci (Storck Switzerland) has conducted an influencer campaign with Picstars. With the learnings from the first campaign, the goals were actually exceeded this time. This shows that campaigns can be optimized every time and can also be realized with shorter lead times. The relationship between us and the customer plays a central and decisive role here and favors implementation from planning to reporting.