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CASE STUDY

Mall of Switzerland #selfiemallofswitzerland

Central Switzerland’s largest shopping and leisure destination was transformed into a chamber of horrors during Halloween month from October 1 to 31. Countless pumpkins sent the Mall of Switzerland into Halloween fever and there was plenty for visitors to explore, from a zombie raffle wall to great activities.

With a total of seven influencers, the Mall of Switzerland drew attention to its world of experiences. In addition to the many activities around the mall, the three selfie rooms were the absolute highlight.

Together with Picstars and a photographer, the Creators were uniquely staged and showed themselves from their creepiest side. This made it possible to reach the target group ideally, especially on TikTok, and also ensured great interactions on Instagram.

Translated with www.DeepL.com/Translator (free version)

1.98 M

Impressions

23 k

Reach

1.7%

Engagement Rate

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