Love Life - BAG
For the awareness of the LOVE LIFE campaign “Let’s go”, selected influencers shared their personal views and experiences. In an interplay of feed posts and stories, they motivated their community to support LOVE LIFE, drew attention to the safer sex check, and conveyed the topic #SaferSex with the slogan “Auf gehts”.
Great, high-quality content was created in the campaign.
The topic has had an extremely high response in the Creator communities and the engagement goal was more than doubled.
The engagement rate is above average at 12.3%.