Green Xmas – not only because of climate change!
Fleurop reaches out to the male world on Instagram through this campaign. The call is clear: Join the #KlubderMännerpflanzen and you’ll have the perfect Christmas gift for your best friend, brother, father or partner!
The friendly guys from next door tell their community about the club of the man plant. They present their Urban Jungle in their own four walls, and identify with the various plants in a funny way. Along the way, they ask their followers to join the cool club and give away a “Bruce”, “Jack” or “George”. Finally, they give their best friend one of the uncomplicated plants and draw attention to a Green-Xmas.
The green Instagram campaign was additionally pushed with branded content ads for more reach in the relevant target group.