Vacations in the #bestsmallcity of the world - Lausanne
For Lausanne Tourism, Picstars has organized three Influencer-Weekend-Trips to the city of Lausanne, which was voted “Best Small City” by lifestyle magazine Monocle. The campaign aims to create awareness for the Swiss vacation destination of Lausanne. This target was exceeded thanks to numerous contributions. In addition to the influencers, a Picstars employee was present on each trip and accompanied the group during the three-day stay. The resulting synergies have resulted in a unique experience for all parties involved.
The resulting content was included in a picture gallery by 20minuten.ch and published after the first two trips in July 2020. You can find the whole article here.
The influencers have published platform-specific posts, videos and stories via Instagram, Facebook and LinkedIn. Even on TikTok, influencer content was used for a TopView Ad, with about 1.4 million impressions and 271k clicks on the landing page of Lausanne Tourism.