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CASE STUDY

#fleurophome

#metime with Fleurop Home!

Four perfectly matched female infleuncers used creative content to draw attention to Fleurop Home’s new online store. For the campaign, the Infinty Roseboxes were brought into focus to create awareness. As one of the brand ambassadors, no one was better suited than ex-Bachelorette Eli Simic, who herself distributed her roses some years ago.

At Fleurop Home, of course, there is more than just the rose boxes. Over the holidays, the creators gave free rein to their creativity in a very personal DIY project. The project was implemented in each of their own homes and dried flowers were integrated. The results were spectacular.

With detailed stories, the followers were guided step-by-step through the creative work. Afterwards, they had the chance to win a Fleurop Home voucher as part of a competition to be able to implement their very own project.

A successful campaign with a lot of interaction between the creators and their communities and a superlative storytelling.

For us, one of the most beautiful campaigns ever.

4

Content Creators

1.9m

Impressions

840k

Reach

Channels

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