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CASE STUDY

Coop bricot+loisirs #gardenerchallenge

In the recent #gardenerchallenge by Coop Brico + Loisirs, a wide variety of creators, from mini gardeners to creative decorators to cactus planters, took part. The result was creative and high-quality content that appealed to a wide variety of target groups.

Only creators from the French-speaking part of Switzerland took part in the campaign. The concept of the #gardenerchallenge allowed for a colorful mix of influencers, which was also reflected in the content created. The created images were used as branded content for ads and posted on the new Instagram account of Coop Brico + Loisirs.

8

Content Creators

12.6k

Engagement

1.55M

Impressions

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