The days have become longer, the temperatures have risen and the best season has finally arrived! Together with Cardinal, influencers from the French-speaking part of Switzerland celebrated the summer of 2021. True to the motto “joie de vivre”, they enjoyed a chilled Cardinal by the lake, on the mountains or at a cozy picnic by the river.
Cardinal stands for openness, spontaneity and sociability, and that’s exactly what the feedposts and stories created as part of the #summertoremember campaign reflected. The creators provided plenty of good vibes and at the same time created awareness for the beer from the French-speaking part of Switzerland.