Sun, beach, sea and newfound freedom in the JOOP! beachwear collection. Under the motto “New Summer Easiness”, our content creators Janine and Mario skillfully staged the fashion brand’s swimwear with summery ease and produced authentic content perfectly tailored to Joop.
Inspired by the trendy sport of surfing, which stands for freedom and self-determination, the collection conveys a life-affirming, relaxed and active summer feeling. This was expressed in various content formats such as Instagram reels, feedposts and stories as well as high-quality images and videos.
Once again a successful campaign together with Joop, which is characterized by high-quality and authentic content and a great collaboration. We are thrilled about it!