In 2020 we all had to get used to a new form of reality.
Our lifes have suddenly been changed by Corona and it is important to use the time positively and not to despair. The #BookClubfromHome should inspire to read together during the Corona crisis. To this end, five lifestyle and bookfluencers in cooperation with Carlsen Verlag implemented the “BookClubFromHome” campaign and presented their favorite book from the publisher in an Instagram Story. The followers also had the great chance to win a book on carlsen.de during this uncertain time.
The aim of this fun action was to encourage the community to read together and to give an impulse for an exchange among the participants. The followers were motivated to take part in the competition, which aimed to increase the traffic on the website and encouraged new registrations on carlsen.de. Through the implementation of the campaign by passionate bookworms, the content comes across very authentically and picks up the target group in an earnest way.
Seven high quality stories and one awesome feed post were published. The Creator Performance in this case was brilliant and the assignment was realized with great creativity. The embedding of the Instagram Stories was both authentic and individual. Due to the high level of engagement it can be shown exemplarily how much authenticity and added value can be delivered by such a campaign.