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CASE STUDY

Big Green Egg #hellobiggreenegg

The perfect outdoor kitchen: the Big Green Egg, presented by Picstar’s influencers.

Influencers drew attention to the Big Green Egg. The EGG is not a normal grill, but a true all-rounder!

After an individual introduction to cooking with the Big Green Egg, influencers showed their community the versatility of the EGG through reels, carousel posts, IGTV contributions and stories. Whether steaming, smoking, baking or grilling, simply everything is possible with the EGG.

In a second post, the competition was advertised on the Instagram page of the Big Green Egg and the followers were motivated to participate. The stories and posts were also promoted with branded content ads.

4.1%

Engagement rate

481k

Reach

2.07M

Impressions

Channels

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