Boring 0815 barbecue recipes are a thing of the past. For Bell, eight different influencers from German- and French-speaking Switzerland became #reBELLs and gave the usual BBQ summer the cold shoulder.
Over several months, under the motto #ichbineinreBELL, different thematic worlds were played with feed posts, stories and reels and more awareness for Bell was achieved.
No matter whether it was a crass recipe or an unusual location for a BBQ dinner – the influencers interpreted #reBELLion in their own way.
On top, a cutting board with the slogan #IamareBELL was provided for this campaign. This formed the visual thread of the entire campaign.