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CASE STUDY

Bank Cler - #zak

In April, 4 TikTokers presented creative ways they used to save. They contrasted it with their current lives, where they now have enough money at the end of the month thanks to Bank Cler’s Zak app. The guys from Pemp Pemp TV made us smile the most. At the end of the month, they preferred to press money into the hand of a young passerby to jump into the ice-cold Limmat, rather than redeem their lost weather themselves.

In good cooperation with the creative agency Heimat Zürich, a total of 3 TikToks were created and promoted via Boosted TikToks (Auction Ads). In addition, a trailer was created, which was also successful as Top View and One Day Max, achieving a total of more than 2 million impressions and thus performing above average. The entire campaign recorded a total of 2.9 million impressions with organic postings, Boosted TikToks and fixed placements.

3

Content Creators

2.96

Reach

5.28M

Impressions

Channels

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