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Authenticity and personality: Influencer-Marketing

“In 2020, we want to see authenticity, hear personal stories and receive appropriate recommendations.” The Corona crisis has given a huge boost to digitization and as a result also boosted the influencer marketing. In the linked article in the business magazine “Die Volkswirtschaft”, Henrik Kammermann and Pascale Widmer deal with this highly explosive topic and offer a glimpse into the future with a brief excursion into our neighboring country Germany.

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Influencer products

Products are rarely sold as quickly as when they are promoted by influencers. Brands have now started to develop individual products together with creators from

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