The TikTok-Basics

For all those who can’t quite grasp the TikTok phenomenon, perhaps feel too old for it, but still want to know, TikTok expert Swana Fanslau explains what’s going on. Part 1 of our interview series.

Theory or practice: Are you just reading about it or are you on TikTok yourself?

I’m all in! To give an interview about TikTok as an expert and not even know how the app works would be unbelievable. Together with my better half I post a video here and there. Without having many followers, we have already gone viral twice. I’m fascinated by the viral effect that duets and hashtag challenges can have. That makes you want more. 

What exactly is it that makes the app so popular?

A lot of entertainment with little advertising. I see this as one of the most important reasons for the success of the platform. In addition, the TikTok algorithm gives everyone a chance to go viral and become known. Whoever lands on the “For you” page has the best conditions for this. In this way, TikTok reaches young people in particular. 

Why is TikTok so popular with Generation Z?

Because the parents are not yet on the road there. The cool thing about it is that on TikTok they have their own cosmos just for their generation. 

For all those who do not belong to Generation Z – what are the Dos and Don’ts?

Dos: Select suitable music, participate in hashtag challenges with extraordinary and creative ideas and choose the right hashtags.

Don’ts: Predictability, monotony and unnecessary lengthening. 

And what challenges are currently in fashion?

Users can find what’s hip at the moment under “Discover”, the magnifying glass icon, in the app, via inbox messages or push notifications. On Valentine’s Day, the #couplegoals-Challenge mega was the trend. Now, with almost 60 million hits, it is the #couplegoals-Challenge with the hit of the same name by Michael Wendler. Companies and brands have the opportunity to additionally push Challenges with banners in the app so that they become visible and go viral. But we will come to that in the next part of the interview. Stay tuned!

Swana Fanslau

All in, if it concerns Influencer marketing – that is Swana Fanslau, Head of Campaign Management at Picstars Germany. With a degree in economics with a marketing focus in her pocket and a great deal of social media knowledge in her head, Swana moves professionally and privately on all channels. The fashion lover’s heart beats faster not only with Louis Vuitton and Fendi, but also with happy customers and successful campaigns.

Influencing made easy

Everyday campaigning can be quite stressful – but it doesn’t have to be! Thanks to our Picstars Web App, you no longer have to keep track of your to-do’s, but have an overview of all your tasks and their deadlines. And all this is easy to do from and on your cell phone.

Most important info first: The web app is, as the name suggests, a web application. That means you won’t find it in the App Store, but you can easily access it via the internet browser link As soon as you have logged in, you can start right away and view your campaigns and open tasks, link your social media posts directly and upload stories (insights).

To give you a clearer overview, we have created a How to Picstar’s Creator Web App video that will guide you through the web app in a short and concise manner. Just a few minutes to make your and our daily campaign life easier!

Let’s start with the answers to the most important questions:

  1. Where do I see my campaigns and tasks?
    As soon as you have logged in via the link in the Internet browser on your cell phone, you will be taken directly to the campaign overview. Click on a campaign to go to the task overview (you will see e.g. Instagram Post and Instagram Story). Then you can click on the individual tasks to prepare your post, copy the hashtags for your caption and link the post to our system. Campaigns that are still in the planning phase are not yet displayed, so as soon as they go live, you will find them on your overview.

  2. Do I have to prepare my post / my story in the web app?
    You only need to prepare your picture in the app if you are going to post for the campaign with an overlay/story. You can find the overlay/sticker in the campaign and tasks under Instagram Post. If you want to post the image without an overlay, you can post your content directly through Instagram. In the same view you can copy the mandatory hashtags for your caption with one click. Afterwards, you upload your caption to Instagram as usual and link your post to our system via the web app.

  3. How do I link my mail?
    In the same view under Tasks and Instagram Mail, you will find the Link Your Mail box below. After you have uploaded your post to Instagram as usual, you can enter the post URL in this field.

  4. How can I request payment for my mail?
    In the web app you will see the wallet icon at the bottom center of the menu bar. There you can choose your payment method and trigger your payout requests as soon as a task is done and completely finished. Important: You have to upload your feed post and your original story slides with screenshots of their insights so that we can pay the full amount.

Last but not least you will find your profile with your social media channels, the Help Center with further F&A and our email contact in the bottom right corner of the menu bar. If you have any questions right now, feel free to contact us at

We are looking forward to cool campaigns with you. In this sense, happy posting!